The EquityKey™ solution was conceived in 2004 by a team of creative and committed Senior Care advisors in Southern California. Most of their senior clients had significant assets tied up in rapidly appreciating California real estate and wanted a way to access those assets for one of two reasons. These seniors were either faced with the challenge of trying to maintain a comfortable retirement with limited or insufficient income or they needed an estate planning solution to protect some of these growing real estate assets from estate taxes.

With these goals in mind, the advisors set about creating a solution that could provide for the needs of both of these types of clients and address the drawbacks associated with reverse mortgages.

After 2 years of extensive consumer testing, legal opinions, real estate research, and insurance education, EquityKey™ was finally ready to take to the marketplace. The response was so positive that real estate brokers across California, New York, Florida and New Jersey are now certified to sell EquityKey™. These brokers share in the founders’ vision: to revolutionize the way millions of Americans will plan for retirement.